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“The following blog post is an excerpt from a new book by Errol Lawson called “The 5 Core Abilities of Highly Effective Leaders”. Errol is a business coach, best selling author and youth pastor. The book is written primarily for the Christian community but readers from all beliefs can gain great insights from his writings.”

Principle #3: Adapt Your Message


If Jesus were alive today, would He use Twitter? Dan certainly thinks so! “I always say that Jesus was the best communicator who ever lived,” he said. “He took a completely new proposition to the world: the Kingdom of God! He reunited people to their Father, he opened the way for a new life and a whole new faith. He just told it in simple stories that the average person could understand. He didn’t use big words or phrases: He brought it down to where the people were.”


One of Jesus’ biggest strengths was that He adapted His message to suit His audience. If He was speaking in front of a crowd of ordinary people, He often used dramatic stories to get His point across. When He was talking to the religious leaders in the Temple, He used intelligent arguments and examples from the Hebrew Scriptures. In intimate discussions with His disciples, He spoke frankly about the challenges of following God. Of course, the fundamentals of His message always stayed the same. Jesus merely adapted the form based on context. And He kept repeating Himself, over and over. Sometimes it even made Him frustrated to say the same things over and over.


The same principle applies to us today: sharing your message one time just isn’t going to cut it! There are a huge number of distractions vying for people’s attention in our busy modern times. To get their attention, you need to be consistent and innovative in your communication, exploring a range of different ways to get your message across.


Everyone processes information in a different way. Some people are aurally focused, learning best by listening. Some people process information visually, through videos and presentations. Still, others find it easiest to participate in activities or to read. Storytelling is another extremely powerful tool that many leaders forget to use. A great story draws people in and holds their interest, without feeling like an advertisement. Maybe your message could best be shared by an engaging narrative-based video or blog post. Experiment with different ways of explaining your organisation’s journey, and then write the story you would want to read. Think about the ways that you have overcome obstacles, persevered through hard times, or come up with a clever solution to a problem. All of these make for fantastic, uplifting story opportunities—so be on the lookout!


For the full text, get your copy of The 5 core Abilities of Highly Effective Leaders. It’s now available on Amazon


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