COMMUNICATING YOUR VISION EFFECTIVELY – Part 2
“The following blog post is an excerpt from a new book by Errol Lawson called “The 5 Core Abilities of Highly Effective Leaders”. Errol is a business coach, best selling author and youth pastor. The book is written primarily for the Christian community but readers from all beliefs can gain great insights from his writings.”
Principle #2: Know Yourself
Now that you have a strong core of people to keep you on course, it’s important that everyone is aware of your message. “Be clear on who you are,” Dan advised. “All good marketing starts with a very clear message. Know what makes you, you! God’s created us to have different expressions of the Kingdom: it’s all about knowing what you can bring to that equation.” If not everyone understands and embraces your vision, then you will never work as an effective team.
Spend focused time with your core team discussing your organisation’s identity. Ask these kinds of questions of the group:
What are our ultimate goals? If money and time were no objects, what would we like to see accomplished in the world?
If we had to describe our organisation’s mission in three words, what would they be?
What makes us different from other businesses/ministries out there now?
A vision is a bit like a bucket full of holes. No matter how compelling or powerful it may be, it will always leak—unless you constantly pour time and energy back into it. “Are you clear on your values and DNA?” Dan asks his clients. It’s always better to focus on doing a few things well than to spread yourself thin trying to “do it all.” Look at your team and your passions. Figure out what you do better than anyone else. Then, make sure everyone knows about it! “Develop strategies that build from there,” Dan advised. “So many times, in both business and ministry, people just do stuff. They run programs and campaigns without being sure why they’re doing it! That’s why I always take leaders back and say, ‘Why should we do this?’ That’s what breeds passion and success.”
As a leader, it is your responsibility to create a culture in which everyone fully understands your vision, feels responsible for its success, and has the passion to share it with the rest of the world. Even during tough times, the businesses that don’t scrimp on marketing budgets are the ones who continue to pull in profit. Likewise, the churches that consistently share their vision with the community are the ones who make a lasting impact.
For the full text, get your copy of The 5 core Abilities of Highly Effective Leaders. It’s now available on Amazon https://goo.gl/biwfmh